Job Description

Product Marketing

In the Product Marketing role at Sparrow, you'll have the opportunity to solidify our vision and build processes and materials to ensure we're positioned to win. We're looking for someone comfortable rolling up their sleeves, staying up to date on market trends, competitors, and working cross-functionally with internal stakeholders to increase productivity.

Here's what you'll do:

• Partner with Leadership – Marketing, Product, Revenue Enablement. Sales, and Account Management on the design and execution of Product Marketing initiatives.
• Positioning and messaging strategy - owns the core narrative, value propositions, messaging framework, and website copy while partnering with Revenue Enablement.
• Go-to-market for launches – plans and executes product and feature launches, coordinating messaging, timing, and cross-functional rollout.
• Runs market and buyer research – win/loss analysis. Conducts customer interviews and refines the ICP as we expand our target market.
• Competitive intelligence – tracks competitors, builds battlecards, and equips Revenue Enablement with market intel and data.

About you:

• A top performer with a builder's mindset. 7+ years of product marketing, particularly in SaaS markets selling B2B, with a track record of successful product launches and messaging that captures mindshare.
• Learner's mindset. Highly self-directed, adaptable, and up for feedback and implementation in a fast-paced, always changing environment that has high-performance expectations while working collaboratively. You have a desire to build a world-class sales training playbook and program while seeing success in others.
• Product-obsessed. Leave management is complicated, meaning that often, our customers have gaps in their understanding. Therefore, it is essential that you can build effective written and visual teaching materials that simplify complex problems.
• Outstanding verbal and written communication skills. Clear, empathetic communicator that can build rapport and relate to sales professionals. You are great at communicating through email, chat, and phone while displaying active listening skills to ensure things are done well, both personally and as a team.

Compensation

This is a full-time salaried position with compensation of $124,600 – $220,000 depending on experience and location.

Why Sparrow?

Our work at Sparrow is impactful. We help People teams with one of the hardest parts of their job, and we support employees at a time when they need it most. We're driven by our mission, much like a nonprofit, but with the resources and scale of a fast-growing venture-backed company.

Sparrow is proud to be an equal opportunity employer. While we are united by our excitement for the mission and product, the diversity of our experiences is one of our strengths. The Sparrow team is made up of people with all types of backgrounds, and we have teammates in 40 states and counting. To learn more about the Sparrow team and its benefits, check out our careers page.

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